SUPERFOODS & SMOOTHIES The smoothie market has rapidly grown over the past decade, driven significantly by the consumption habits of customers who have a focus on health and well-being. Customers concerns regarding the link between unhealthy eating habits and health issues have driven the popularity surrounding yoghurt smoothies in the food and beverage market. While pureed fruit drinks have been enjoyed for centuries, the general push for a better, healthier lifestyle has customers paying more attention to the ice blended, fresh fruit and vegetables delights. It is hard to find a beverage menu without a range of yoghurt smoothie options and more recently there are the Superfood Yoghurt Smoothie options. Superfoods, like smoothies have shot to the top of any food and beverage offering as the name refers to foods that have health-promoting properties. Typically they have unusually high content of antioxidants, vitamins or other nutrients which provided added health benefits. The new superfood smoothie options have a growing interest amongst customers who view yoghurt smoothies ad a snack food substitute to suit their busy ‘on-the-go’ lifestyles. Since smoothies are already viewed as a healthier alternative to other beverages, superfood yoghurt smoothies are being painted as a healthier snack food that still taste good.
The Beverage market is a very competitive. Menu and product innovation is a must for those looking to differentiate and add extra value to retailers and consumers. The Art of Blend has expanded their beverage range with the addition of a new innovative chocolate powder – introducing Decadent Milk Chocolate. The Art of Blend beverage bases offer the ultimate drinking experience, with the creaminess, flavour and mouth feel of any premium beverage and Decadent Milk Chocolate is no different. With a classic rich chocolate blend and the perfect balance of sweet and milky notes, Decadent Milk Chocolate stands out as a chocolate beverage powder and provides the ideal addition to any beverage menu. The full, rich milk chocolate flavour creates a smooth and gourmet beverage is also extremely versatile with the options of being able to be served hot, cold or icy.